Look behind any successful business and what will you find? Good strategy and wise planning. Good strategy involves understanding the environment, the market, the customers, and the competition. And good planning means taking all that knowledge and deciding how to compete now and into the future.
In this lesson, we’ll hear how the executives in a food company discuss business strategy. And as they strategize, the speakers will use some useful expressions that we call “collocations.” Learning English collocations will help you improve your vocabulary and sound more natural. So what exactly is a collocation? Well, it’s just a group of words that we commonly use together. For example, we often say “reach a goal.” It sounds natural, because that’s what people say. But what about: “grasp a goal” or “arrive at a goal?” Well, those don’t sound natural because they’re not common combinations or collocations.