Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists handy the next to you craft an email or social post.
Boost Sales with These Powerful Marketing Words:
- Sale – It’s the old faithful of marketing words. While a lot of businesses use the word “sale,” it has the power to motivate customers. Who doesn’t love a good deal?
Off – If you can offer your audience an incentive like 50% off, or $25 off your next $75 purchase, you’ll pique interest quickly and give customers added incentive to buy. Take a look at the Coach offer below.
Now – This handy word encourages people to act. It creates a sense of urgency. Usually “now” is used as part of a call to action. Examples include: Shop now, Act now, Subscribe now.
New – Customers are intrigued by the newest gadget, product or offer. It’s an attention-grabbing word that’s effective in emails.
Best sellers – People like knowing what items or services are popular, so creating a list of best-selling products is a great way to capture additional sales. Here’s an example from home goods store, Wayfair. The subject line reads: Best-selling accent furniture to find that missing piece. The body of the email also uses the word “best sellers.”