The ideal English text is easy to read and understand. Even scientific texts are usually written in plain English words. So try to keep your sentences plain, clear and well structured.
When writing in English, keep the following rules in mind:
- use simple language
- keep subordinate clauses short
- prefer verbs to nouns (not: The meaning of this is that …, but: This means that …)
- avoid slang and techy language
Make your texts interesting by using various types of clauses, e.g.: